Product tour · Found
FoundFound on Google. Found by AI.
Be where customers look, and be right when they get there. Simma already holds everything about the business: its services, products, hours, photos, news and reviews, in a structured form. It passes that to Google Maps, search engines and AI assistants, and keeps it up to date every time something changes.
Northlight Studio
The business's record, everywhere customers look.
Most small businesses keep their Google profile, their website and their booking system in three places, and at least one of them is wrong. On Simma there's one record, and everything the world sees is built from it.
One record
- Services & prices
- Products
- Opening hours & closures
- Photos from the Library
- News & offers
- Reviews
Structured for machines
- Google Business Profile
- Schema on every web page
- Sitemaps for search engines
- llms.txt for AI assistants
- Job listings for Google for Jobs
Found
- Google Maps
- Google Search
- ChatGPT, Gemini, Perplexity
- Voice assistants
Connect Google once. The listing looks after itself.
For a local business, the Google Maps listing is often the most-seen page it has, and the most out of date. The owner signs in to Google once, and from then on the listing is maintained from Simma.
Business details
Name, address, phone and website, updated on Google the moment they change in Simma.
Hours & closures
Opening hours, bank holidays and special closures, so Google never says "open" when the door is locked.
Photos
The best pictures from the Library, so the listing shows this year's studio, not 2019's.
News & offers
Blog posts and offers published as Google updates, drafted by Maya and approved by the owner.
Reviews
New Google reviews land in the Inbox within minutes, and replies go back to Google from there.
Built for search from the first page.
Every page Simma publishes carries the structure search engines look for: the business type, location, opening hours, FAQs and products in schema.org markup, plus titles, descriptions and social previews. Job adverts carry Google for Jobs markup, so a vacancy appears in Google's job search.
- LocalBusiness schema: the right type for each trade, with address, hours and location
- FAQ and product markup: eligible for rich results
- Titles, descriptions, canonical links: on every page, by default
- Social previews: every link shared looks right
- Sitemaps: every page, post and product, for every crawler
"Is there a beginners' reformer class near Leith on Thursday evening?"
Written so AI assistants get it right.
More and more customers ask ChatGPT, Gemini or Perplexity instead of searching. Every Simma site publishes an llms.txt, a plain summary of the business, its services and products for AI to read, and names the AI crawlers it welcomes. The answer comes from the business's own record, so it's the right one.
It knows when the world has the wrong idea.
Simma knows what's true inside the business and what the world is being shown. So it can see when the two drift apart.
"3 new Google reviews this week. One mentions the changing rooms and needs a reply."
"Your Google photos are all from 2021. You have 40 better ones in the Library."
"People search 'reformer pilates Leith'. Your profile never says reformer."
"Monday is a bank holiday. Your Google hours will update when you confirm the timetable."
"Your last Google update was six weeks ago. Share the Saturday launch?"
"Your site doesn't say whether there's parking. AI assistants are guessing."
Maya keeps the business visible. Charlie answers the reviews.
Maya, the marketing agent, keeps the Google profile fresh with posts and photos. Charlie, the customer agent, drafts a reply to every review. Nothing is published without the owner's approval. Meet the agents →
"A new 4-star Google review from Priya says the changing rooms were cold. I've drafted a thank-you that says the new heaters go in next week."
"Your Google listing hasn't had an update in six weeks. I've turned the Saturday Flow launch into a Google post with the best studio photo."