Product tour · Demand
WebsiteThe front door. Open all night.
Win trust, and turn interest into action. A site an agent builds from what the business already has, on its own domain. It stays in step with the timetable, the prices and the team, and it turns visitors into bookings.
A website that is part of the business.
The site is owned, not connected. It's built from the same records that run the business, so booking, buying and asking a question all happen on it. Visitors never get sent off to another company's page.
Pages & design
Sections, themes and a palette taken from the brand, edited visually and previewed before anything goes live.
Your own domain
Buy or connect a domain, verified and secured automatically. It's the business's address, not a subdomain of ours.
Found on search and by AI
Search titles, structured data and pages written so both Google and AI assistants understand the business.
Blog & news
Stories, updates and guides, drafted with the owner and published in the brand.
Change it once. The website already knows.
Most small-business websites go stale because every change has to be made twice. A Simma site reads the business directly, so it can't fall behind.
Added to the timetable
It appears on the site, bookable, the moment it's published in Services.
Changed in one place
The pricing page, the shop and the checkout all show it at once.
Someone joins the team
Their profile, photo and classes appear on the Team page with nobody editing it.
Simmi knows the business. Customers can just ask.
Simmi is the business's own AI, there for its customers day and night. She answers from the business's live information, in its voice, so the answer is right. She's there for visitors on the website and for signed-in customers in their portal.
Answers before they ask twice
Classes, times, prices, the team, events, locations, the shop, news and policies. Every answer is read live from the business, shown as a card with a button to book or buy. When she can't help, she takes their details, so the enquiry isn't lost.
Knows their account
Their bookings, orders, downloads and memberships. "When's my next class?" or "Where's my order?" is answered from their own record, and the conversation is saved for next time.
Every conversation is useful twice
Conversations land in the inbox, leads go to Sales, and a question she keeps being asked becomes a suggestion to fix the website.
Give it the old website. Get a new one back.
The agent reads what the business already has: an old site, a social profile, the timetable and the prices. It builds the whole site in the brand, and the owner publishes when they're happy.
- Home"Strong, calm, together. Reformer Pilates in Leith."Hero photo from your Instagram
- Live dataTimetable, prices and teamUpdates itself from Services, Products and Team
- KeptFAQs and directions from the old siteRewritten, 2 answers updated
From the first visit to the booking.
An editor made for owners
- Sections, not codeArrange the page, change the words, swap the photo.
- Drafts and a clear publishAlways know whether the live site matches the draft.
- Themes from the brandColours, type and style set once in Marketing.
- Easy to come back toSix weeks away, and nothing to relearn.
Search and AI search
- Titles, descriptions and structured dataSuggested for every page.
- Readable by AI assistantsSo "a Pilates studio near me" finds this one.
- Your own domain, securedSSL issued and renewed automatically.
Turn visitors into customers
- Book and buy on the pagePaid through Simma Pay, never a handoff to another site.
- Forms that go somewhereEvery enquiry becomes a lead or a ticket.
- Simmi, day and nightAnswers visitors from the business's own information, with a button to book.
Know what the site is doing
- Visits and conversionsWhich pages bring bookings, and which lose people.
- What visitors askThe questions the site doesn't answer yet.
- Before and afterWhat changed when the homepage did.
It knows what visitors couldn't find.
The site, Simmi, the enquiries and the bookings share one record. So Simma can see which questions go unanswered and which pages cost bookings. A website builder only counts visits.
"Simmi has been asked about parking 22 times. No page mentions it."
"Three pages have changes you haven't published."
"Your pricing page hasn't changed in 14 months."
"5 enquiries came in through the contact form. None has a reply."
"Bookings from the site are down 40% since the homepage change."
"Nothing links to your Classes page."
Maya keeps the site useful. Sam makes sure nobody's left waiting.
Maya, the marketing agent, spots what the site is missing and drafts the fix. Sam, the sales agent, follows up every enquiry the site brings in. The owner approves before anything changes. Meet the agents →
"22 people asked Simmi about parking this month. I've drafted a short 'Getting here' section for the Contact page, with the map and the free car park."
"5 people filled in the contact form this week and nobody has replied. Three asked about beginners. I've drafted a reply to each with a booking link."