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Insight

Answers, not dashboards.

What changed, why, and what to do about it. Reporting and suggestions from AI, in plain sentences, with the records behind every one. It usually arrives where the owner already is, and it says so when there isn't enough data to tell.

Insight · Septembervs August
Revenue£18.4k▲ 9%
Bookings842▲ 6%
Repeat rate71%▼ 4 pts
Classes full64%▲ 5 pts
What changedSaturday mornings are now a third of your income, up from a fifth in spring.
Worth a lookFewer first-timers came back for a second class than in August: 6 of 14.
SuggestionOffer first-timers a second class at the intro price. Charlie has drafted it.
What it shows

A few numbers that matter, and the story behind them.

A number that doesn't change a decision is decoration. So Insight says what moved, shows the records that moved it, and suggests what to do.

What changed

Movement worth noticing since last time, written as a sentence, not a chart to decode.

This weekThis month

Why

The classes, customers, products and people behind each change, one tap away.

The recordsThe cause

How we're doing

A handful of durable measures: revenue, repeat rate, how full the classes are, and who's staying.

RevenueRepeat rateUtilisation

Ask in words

"Which class makes the most money?" Asked in plain English, answered from the business's own records.

QuestionsAnswers

Before a big decision

A bank meeting, a price change, a new hire: the numbers ready, with the reasoning written down.

Price changesHiringThe bank

Honest about gaps

When there isn't enough data to tell, it says "too early to tell" rather than inventing a trend.

No false trends
It comes to you

Small business owners don't read reports. So the reports come to them.

Owners have no analyst and no weekly numbers meeting. Insight works when its findings turn up somewhere else, and the full page is there for the rare deliberate visit.

IN THE FEED

A card on Home

"Bookings have fallen three weeks running", with the reason and a suggestion.

IN CONTEXT

A line where you work

The Services home says which class is fading. Products says which line has stopped selling.

EVERY WEEK

The Weekly Review

Sage's summary of what happened, what worked, and what to do next.

Ask an agent

Ask the question you'd ask an accountant.

The owner asks in their own words. The agent answers from the business's real records, shows its working, and says what it would do.

The owner asks"Which classes actually make us money, once you take off the instructor?"
Simma doesTakes each class's takings from bookings and packs, subtracts the instructor's hours from the rota, and ranks them. It points out the one that loses money, and why.
Profit per class · last 3 months
After instructor cost31 classes
  • Saturday Reformer 09:00£1,920
  • Tuesday Beginners 19:00£1,310
  • Wednesday Mat 18:00£790
  • Friday Lunchtime Stretch−£60

Friday lunchtime averages 3 people. Moving it to 18:00 on Thursday, where the waitlist is, would likely fill it.

Ask Oli to plan itShow the working
What Simma notices

It spots the pattern before it becomes a problem.

Sales, bookings, costs, customers and the team share one record. So Insight can explain a change, not just report it.

A trend broke"Bookings have fallen three weeks running, the first time this year."
Fewer coming back"Fewer customers are coming back than this time last year."
A new best-seller"Saturday morning classes are now a third of your income."
Something stopped"You haven't sold a gift voucher since November."
A price out of date"You haven't raised a price in two years, and your supplier costs are up 14%."
Too early to tell"Only 4 people have seen the new page, so it's too early to say if it's working."
The agents that help

Every agent reads Insight. Sage makes it a decision.

Each agent reads Insight for its own area. Sage, the chief of staff, turns the findings into one clear suggestion the owner can say yes or no to. Meet the agents →

Sage · Chief of staffMon 08:00 · for approval

"Prices haven't changed in two years and your costs are up 14%. A £1 rise on drop-ins would cover it, and your nearest two studios already charge more. Draft the announcement?"

Draft itShow the numbers

What it replaces

A reporting dashboard nobody opensExports into a spreadsheetA BI toolGuessing

What it looks across

A lens owns no records. Insight reads every area, and every finding links back to the records that produced it.