# Go to market

_Simma investor data room · Plan · as of 2026-09-25_

## Who first
*Plan.* One-person service businesses: Pilates instructors, Dance teachers, Hairdressers, Driving instructors, Dog groomers, Florists. Later: franchises and multi-location groups.

## Customer ramp by channel
*Plan (draft).*
- **Year 1** — 50 paying customers: 50 direct and self-serve
- **Year 2** — 1,000 paying customers: 600 direct and self-serve, 150 referral, 200 partners, 50 franchise and multi-location
- **Year 3** — 6,000 paying customers: 2,700 direct and self-serve, 1,100 referral, 1,500 partners, 700 franchise and multi-location
- **Year 4** — 20,000 paying customers: 7,500 direct and self-serve, 4,500 referral, 5,000 partners, 3,000 franchise and multi-location
- **Year 5** — 50,000 paying customers: 17,500 direct and self-serve, 12,500 referral, 12,500 partners, 7,500 franchise and multi-location

UK-only in years 1–2, then 35% outside the UK by year 5.

## Channels
Direct and self-serve (the product sells itself to a one-person business), product-led referral (every Simma site, portal and receipt
carries it), partners (industry bodies, franchisors, accountants), and franchise and multi-location groups.