# Team

_Simma investor data room · Measured · Plan · as of 2026-09-25_

## Founder
*Measured.* Paul O'Connor — paul@simma.ai · https://www.linkedin.com/in/o-c/
- **Head of Product, Event Platforms, Informa plc** (2024-01–now): 50-person team, three squads; £3m+ budget; 2,000+ live sites; 386-site migration onto one platform
- **Senior Product Manager, Event Platforms, Informa plc** (2021-11–2023-12)
- **Senior Product Manager, Vacancy Filler (now HireRoad)** (2021-05–2021-11)
- **Founder, Workwear City** (2020–2021): 22,000+ SKUs; sold via trade sale 2021
- **Managing Director, Rail Media** (2017–2021): 40-person company; revenue doubled
- **Product Director, Rail Media** (2012–2017): built Datlyn (CRM, subscriptions, events, sales in one system); RailwayPeople.com to 1m+ monthly users and £100k+ monthly SaaS revenue
- **Designer to Product Manager, Rail Media** (2002–2012): launched RailwayPeople.com; co-designed iStudio Publisher ($100k/month in sales)

## The people who'd join
*Plan.* Eight people the founder has worked with for years, who know Simma and want to join as the plan makes room (initials until they
consent to be named): VT (CTO), PH (Head of Sales), DI (Customer Success), LO (Head of Marketing), JG (Product), MS (Operations),
MS (Creative), ST (Content and media). First hires: sales, customer success and engineering.

## From Series A
*Vision.* The company organises around four outcomes — Build, Acquire, Retain, Scale — each with one owner, a small team and agents alongside.