# Business model

_Simma investor data room · Plan · as of 2026-09-25_

## Subscription
*Plan.* Priced per business, per month. Extra users £5 a month.
- **Free** — £0 a month · 1 user · up to 25 customers
- **Lite** — £49 a month · 2 users · up to 100 customers
- **Starter** — £99 a month · 5 users · up to 500 customers
- **Business** — £199 a month · 10 users · up to 5,000 customers
- **Pro** — £299 a month · 25 users · up to 25,000 customers
- **Scale** — £499 a month · 50 users · up to 250,000 customers
Every plan, including Free, includes the AI team; its usage allowance rises with the plan.

## Simma Pay
*Plan.* Every payment a business takes runs through Simma Pay, built on Stripe Connect. The Free plan gives away the whole operating system and
earns only on payments; paid plans cost a subscription and take less per payment. Simma's rate falls with the plan:
**5% + 50p (Free)** down to **2.5% + 25p (Scale)**; the underlying processor cost is 1.75% + 20p.
In the model, Simma Pay is 61.3% of year-5 revenue. The rates will be tested with the first studios before they are fixed.
*Measured.* The priced rates are the single source of Simma's fee (founder decision, 2026-09-25); applying them on every payment path is in progress
— see the status page.

## Franchises
*Plan.* Custom contract.