# Product

_Simma investor data room · Vision · Measured · as of 2026-09-25_

## Four layers, one record
*Vision.*
- **See it** — six lenses across the whole business: Home (the business feed), Compass, Inbox, Calendar, Insight, Cashflow.
- **Run it** — thirteen areas: Marketing, Website, Sales, Customers, Support · Services, Products, Work, Money · Library, Team, My Business, Settings.
- **Meet it** — where customers and staff touch the business: the website, the customer portal, Simmi (the business's own AI for its customers), Simma Station (in-person).
- **Found** — Google Business Profile, SEO and AI search, kept up to date from the same record.

## The AI team
*Vision.* Every account gets an AI team, on every plan including Free; how much it can do grows with the plan. Five AI teammates — Maya
(marketing), Sam (sales), Charlie (customers), Fiona (finance), Oli (operations) — coordinated by Sage, the chief of staff. They draft; the
owner approves. Nothing reaches a customer or moves money without a person's yes.
*Measured.* Agent identities, permitted tools, per-step attribution and an audit log are built; the named business agents are the next build.

## The Cascade
*Measured.* One platform, a version for every business: eight layers (platform, industry, specialism, niche, franchise, country, business, person)
decide features, menus, words, emails and currency. 22 industries, 181 specialisms, 364 niches and
23 countries are mapped; 180+ email templates are published across the layers.

## Simma builds Simma
*Measured.* Simma's own development runs through Simma's task system: 2,223 work items, 568 commits attached to
74 items, 15 coding-agent claims with 12 of 15 check-ins verified inside their lane.